Best Western Enhances We Care Clean Program

PHOENIX — Best Western Hotels & Resorts (BWHR) has enhanced its cleaning program, We Care Clean, through its partnership with P&G Professional, adding Microban 24 Professional to its cleaning protocol.

Starting this fall, all 2,300 Best Western-branded locations across the U.S. and Canada will have access to Microban 24 Professional, adding an extra layer of protection for hotel guests.

“Now more than ever, there’s nothing more important than providing a safe and clean home away from home for our guests and creating a healthy environment for our hotel associates,” says Ron Pohl, senior vice-president and Chief Operations Officer for BWHR. “We’re constantly working to enhance our cleaning practices and protocols, and are proud to bring an added layer of protection to our hotels through this partnership with P&G Professional.”

Like many of the core products already in use as part of the We-Care-Clean program, all Microban 24 products are on the EPA List N, which is a list of products for use against SARS-CoV-2, the virus that causes COVID-19, and Health Canada’s guidelines for inclusion on List of Disinfectants with evidence for use against SARS-CoV-2. Powered by Microban antimicrobial technology, Microban 24 Professional products have the unique capability to continue killing 99.9 per cent of bacteria for up to 24 hours, even after multiple touches.

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